Beginners struggle with getting started making music and learning music theory. Digital tools are overwhelmingly complex and seem to cater to professionals.
We want to give beginners a simpler audio workstation (Playground) coupled with a gamified learning experience (Circuits).
Users can develop their skills by learning step by step and challenging themselves with the circuits. They can go to the Playground when they want to create without constraints or jam with friends.
An app available everywhere so you can learn, create, share and grow with.
Immersive
The instrument is the learning tool, use it to navigate through the app and see the content of the lessons on the instrument Display.
Fun
Game like lessons, that gives students immediate feedback and access to their level of expertise, challenging the student to continue and improve.
Deep Knowledge
Midicircuit helps learners understand how their instrument works and how they can use it in different contexts to achieve their musical visions.
Age
Teenagers and young adults trying to get started making music either out of interest or as a hobby.
Interests
Music production/beat-making, DJing, Playing instruments, Art, Technology.
Spending time watching youtube and twitch tutorials.
Ocupation
High school and college students, music educators, musicians and mainly creative professionals.
Location
Big cities but also connected through online communities. Our analytics observations validates this too.
22M
Active users across leading online education platforms
25%
Market projected growth between 2023-2028
Go-To Market
Community
Engaging with communities already helping people from different backgrounds learn and getting access to music education and tools.
Events
Participate in relevant events and conferences where we can expose Midicircuit to new users, have them try the app and onboard them through making their first beat.
Social Media
Be present on social media through YouTube and TikTok videos sharing tutorials, tips and tricks and behind the scenes of what is like building Midicircuit
Competitors
We've noticed a gap in the music production scene. Software tends to be unfriendly to beginners, primarily catering to those with a musical background.
Regarding education, the focus is mostly on acoustic instruments, offering limited content for electronic and digital instruments. Music production lessons are scattered across expensive courses both online and offline, as well as fragmented video tutorials on the internet.
Midicircuit aims to bridge that gap, by being a platform where you can effectively learn and make music.
Advantage
Midicircuit's educational focus provides users with the opportunity to build a strong foundation in sound/music theory and production, all within a single, affordable platform.
Accessible on both macOS and iOS, it creates an ecosystem that allows users to navigate seamlessly, enabling them to learn and create music at any time and from any place.
89%
early access to installing conversion
66
monthly users
Release Midicircuit v2 to the world and onboard 100 people organically and gain feedback
Create more circuits that introduce core concepts like rhythm, notes, melodies, chords and basslines.
Introduce a premium plan
🚀
The Team
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Business Model
Business Model
Subscriptions
Free Tier
Limited Circuits
Basic music creation features
Free
Premium Tier
All Circuits
Advanced music creation features
£13.99/m
£144/y
School / Institutes
All Circuits
Advanced music creation features
500
50
1000
£6.99/y
$6.99/y
(per license)
(per license)
£3.495/y
$3.495/y
(500 licenses)
(500 Licenses)
In-App Sales
Sound Packs
Unique sounds and instruments created by artists and industry professionals.
N/A
Playground Templates
Start with top-tier templates of beats created by artists and influencers.
N/A